Your unique gown finding experience. Memories begin here!

N88W16599 Main St.

Menomonee Falls, WI 53051


Planning timeline

These are our timeline recommendations to encourage a stress-free experience.


9+ months

It may seem like a long time in advance to order your bridal gown but we assure you it will be the least stressful option! You will want to order your bridal gown during this time since most dresses can take 6-8 months (depending on the designer) to arrive to the store once we place the order. Ordering at this time will also give you plenty of time for alterations down the road and help you to avoid any rush fees.


6 months

The perfect timeframe for bridesmaid and Mother of the day dresses. It takes a lot of effort and planning to gather all the ladies together and find a date to come into the store. Don’t put it off! Bridesmaid dresses can take 3-4 months to arrive once the order is placed. Mother’s dresses are no exception.


As for the gentlemen, the groom should start picking out the ensemble for the guys and himself. Bridesmaid dresses should already be picked out so we can match colors. All the men should be measured by 4 months out.


4 months 

With rush fees, this is the LAST chance to place an order for bridesmaid, mothers and some bridal gowns. Rush fees can be anywhere from $100-$400 in addition. Your order can be completed but is not advised! $400 towards rush fees? Or $400 towards shoes, jewelry, vacation, etc.? Hmmmmm…..


This is also a splendid time for accessories!!! Headpieces and veils ordered now will have plenty of time to arrive if it needs to be ordered. Plus, hair trials! It is also advised at this time to get your shoes and undergarments since these could change how your dress fits.


Having these items handy will help with your upcoming alterations. (Added bonus, it’ll give you enough time to break in your shoes. Wear them around the house to avoid wedding day blisters.)


2-3 months        

Alterations! It’s the time to try on your dress that you ordered what seems like a life time ago! Over 90% of gowns will need to have alterations. We always strive to order your dress as close to your measurements as possible but everybody is different.


Your alterations could be a little here, a little there but coming in at this time will give the seamstress plenty of time to make your dress YOUR exact fit. This also gives you a chance to see everything put together.


Decided you want your hair up now after seeing yourself? No problem, this gives you the best opportunity to see the whole picture and make changes.


1-2 months

Bridesmaids and moms will have the perfect amount of time coming in during this timeframe to have their fittings and alterations. Some gowns take longer; please have this conversation with your consultant.


1 month

Your wedding day is just around the corner! Now would be the time to make an appointment to try on and pick up. This will give the opportunity for any very last minute changes that need to be made.


This is also a great time to bring someone along that will be helping you to get dressed on your big day along with learning how to help with the bustling and/or lacing of your dress.